Mastercard Turns ATMs into Civic Empowerment Tools that Put Public Funds in People’s Hands

Data publicării:
Billboard_KV_eng Article sponsored by Mastercard

Pioneered in Poland, the banking machine innovation allows European citizens to control both their personal funds and public money.

Warsaw, 5.05.2025 — As Europe faces an urgent call for greater inclusion, democratic renewal, and social cohesion, Mastercard, in partnership with the ATM provider ITCARD, is answering with a powerful innovation: reimagining the ATM as a civic tool for participatory budget. 

This new platform allows people not just to withdraw private funds—it also gives them access to public money and lets them help decide how it will be used. The program kicked off with a pilot in the Polish city of Elk and this month began its expansion to other cities. It will soon to be available in Łomża and discussions are under way with two of the five largest cities in Poland. When citizens access ATMs in those cities with their bank card, during local voting periods, they are now given the option to cast their vote on where public funding should go. 

“We are a technology company and we believe that technology can help make the world more and more inclusive,” said Jerzy Holub, VP Marketing & Communications, Mastercard Warsaw. “At a moment when Europe is rethinking the future of its democracies, we’re rethinking what financial infrastructure can do. This platform makes the ATM a democratic interface—connecting people to the heart of public decision-making.The Public Money ATM’s” 

From Cashpoint to Civic Point: Reinventing Public Engagement 

Today European citizens are calling for more transparency, involvement, and trust in public life. Younger generations in particular are seeking new ways to engage in society to drive positive change. This initiative offers a new form of engagement—simple, accessible, and scalable—by embedding democratic participation in a tool they already use: the ATM. By integrating civic access into daily financial routines, Mastercard is lowering the barrier to participation and turning ATMs into micro-moments of democracy.  

A European Innovation with Global Potential 

Mastercard has created a non-partisan, inclusive solution that supports key societal priorities: empowering citizens, increasing transparency, and reconnecting people with public life. During the Elk pilot, residents were able to vote at Planet Cash ATMs on whether public funds should go to a cleaner air initiative, a children’s dream room, bolstering ambulance resources or a dog park.  

Prior to the introduction of the “Public Money ATMs,” voting for public funds in Elk was done through traditional methods. During the pilot, 28% of all votes were cast through the ATMs. 20.45% of people who went to ATMs just to withdraw cash also decided to participate in the vote.
The results proved that the concept works, making way for the expansion throughout Poland. 

Financial Inclusion – at Scale 

The program embodies Mastercard’s purpose of financial inclusion, and the brand is now inviting local and regional governments and innovation partners to scale the platform across Europe and globally. As trust in political institutions declines, people increasingly look to trusted brands to play a constructive role in society. With this initiative Mastercard aims to answer that call by turning financial infrastructure into civic infrastructure. 

 

Setarile tale privind cookie-urile nu permit afisarea continutul din aceasta sectiune. Poti actualiza setarile modulelor coookie direct din browser sau de aici – e nevoie sa accepti cookie-urile social media

Editor : A.D.V.

Urmărește știrile Digi24.ro și pe Google News

Partenerii noștri
Playtech
Din ce trăiește Nicolae Văcăroiu la 82 de ani. Cum arată acum şi ce pensie are fostul premier
Digi FM
Mircea Solcanu, de la celebritate la perioade în care trăia cu 50 de lei pe săptămână. Ce face astăzi și ce...
Descarcă aplicația Digi FM
Pro FM
Reacția lui MGK după ce s-a spus că regretă despărțirea de Megan Fox. Replica lui vulgară a devenit virală
Descarcă aplicația Pro FM
Film Now
Actorul cu care Scarlett Johansson are o „chimie excelentă”: O, îl iubesc. Este unul dintre preferații mei
Adevarul
Lecția ucraineană de care ar trebui să țină cont și Armata Română. Profeția sumbră a unui general NATO
Newsweek
Un pensionar trebuie să returneze 100.000€ din pensie și să se reangajeze. Cum a rămas fără 19 ani de grupa I
Digi FM
Fiul Ozanei Barabancea, mărturisiri după infarctul suferit la 24 de ani: "O perioadă care mi-a deschis ochii"
Descarcă aplicația Digi FM
Digi World
10 lucruri care ne îmbătrânesc mai repede decât trecerea timpului. Obiceiurile și emoțiile care își lasă...
Digi Animal World
12 rase de câini care pot fi dificil de crescut într-o familie cu copii mici. Ce trebuie să știe părinții
Film Now
Primele imagini din „Miami Vice ’85”. Austin Butler și Michael B. Jordan devin faimoșii detectivi Crockett și...
UTV
Cât cer Andra, Smiley, Delia și Loredana Groza pentru un concert. Onorariile pot ajunge la 20.000 de euro